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E-Marketing
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E-Marketing Paperback - 2000

by Judy Strauss; Adel Ei-Ansary (Joint Author); Raymond Frost (Joint Author)


From the publisher

For undergraduate courses in Internet marketing, e-commerce, e-business, and digital and electronic marketing. This book discusses the necessary tools in the dynamic field of eMarketing. *NEW - Up-to-date statistics, case histories, and strategies. *NEW - Internet technologies From marketing management perspective Chapter 9. *NEW - E-business models: Looks at how existing business models have been adapted to the Internet and discusses new business models unique to the Web. *NEW - Offline technologies Focuses on marketing practices based on Internet technologies. Introduces offline e-marketing applications, e.g., bar code scanners and uses of electronic databases for customer acquisition and retention. *NEW - Ethics and law: An entire chapter. *NEW - Technology issues: Uses diagrams, analogies and clear explanations to explain how technologies such as targeted advertising, relationship marketing, and content filtering actually work. *NEW - Changing practices. *NEW - Global orientation: Includes first-hand accounts of Internet adoption abroad.

Details

  • Title E-Marketing
  • Author Judy Strauss; Adel Ei-Ansary (Joint Author); Raymond Frost (Joint Author)
  • Binding Paperback
  • Edition U. S. EDITION
  • Pages 368
  • Volumes 1
  • Language ENG
  • Publisher Prentice Hall, Upper Saddle River, NJ
  • Date December 15, 2000
  • ISBN 9780130322647 / 0130322644
  • Library of Congress subjects Internet marketing
  • Library of Congress Catalog Number 00055806
  • Dewey Decimal Code 658.84
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E-Marketing
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E-Marketing

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E-Marketing
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E-Marketing (2nd Edition)
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E-Marketing - Delivering the Goods
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E-MARKETING - DELIVERING THE GOODS

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E Marketing
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E Marketing

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