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Global Marketing A decision-oriented approach (3rd Edition)
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Global Marketing A decision-oriented approach (3rd Edition) Paperback - 2004 - 3rd Edition

by Svend Hollensen


From the publisher

This text written from the perspective of the firm competing in international markets. Developed primarily for undergraduate and graduate courses in global/international marketing, it should also appeal to marketing managers who wish to keep abreast of the most recent developments in the field of global marketing.

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  • Title Global Marketing A decision-oriented approach (3rd Edition)
  • Author Svend Hollensen
  • Binding Paperback
  • Edition number 3rd
  • Edition 3
  • Pages 760
  • Language ENG
  • Publisher Prentice Hall, Britain
  • Date July 13, 2004
  • ISBN 9780273678397
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Global Marketing : A Decision-Oriented Approach
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Global Marketing : A Decision-Oriented Approach

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Global Marketing : A Decision-Oriented Approach
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Global Marketing : A Decision-Oriented Approach

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Global Marketing : A Decision-oriented Approach (3

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Global Marketing: A decision-oriented approach (3rd Edition)
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Global Marketing: A decision-oriented approach (3rd Edition)

by Svend Hollensen

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Global Marketing: A decision-oriented approach (3rd Edition)
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Global Marketing: A decision-oriented approach (3rd Edition)

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Global Marketing
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Global Marketing

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Global Marketing: A Decision-Oriented Approach, 3Rd Edition
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