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U R a Brand!: How Smart People Brand Themselves for Business Success
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U R a Brand!: How Smart People Brand Themselves for Business Success Hardcover - 2006

by Catherine Kaputa


From the publisher

An innovative field guide to business success, U R a Brand! combines today's hottest business concept with the realities of the modern workplace to help business professionals everywhere harness their personal potential, take charge of their careers, and contribute their dynamic energy to create sustainable advantage for their organizations. Taking field-tested strategies directly from the playbook used by Madison Avenue's best product brand managers, U R a Brand! unlocks the hidden rules for creating a one-of-a-kind self-brand. Like having a personal coach right by your side, here are the inside secrets of how to think and act like a brand. A Top Ten List of tried-and-true strategies, plenty of exercises, and "brainstormer" tools at the end of each chapter make hands-on practical what it takes to package a personal brand with a powerful visual and verbal identity, think in terms of markets, and execute a tactical marketing plan that generates the buzz needed to become an effective brand builder. U R a Brand! gives voice to dozens of executives and savvy professionals who have realized the power of these self-brand principles to move up the corporate ladder, reenergize a stalled career, start their own business, or establish an intrapreneurial enterprise that generates both personal and organizational growth and success.

Details

  • Title U R a Brand!: How Smart People Brand Themselves for Business Success
  • Author Catherine Kaputa
  • Binding Hardcover
  • Edition U. S. EDITION
  • Pages 208
  • Volumes 1
  • Language ENG
  • Publisher Davies - Black Publishing, Mountain View, California
  • Date 2006-04
  • Illustrated Yes
  • ISBN 9780891062134 / 0891062130
  • Weight 1.15 lbs (0.52 kg)
  • Dimensions 9.16 x 6.7 x 0.8 in (23.27 x 17.02 x 2.03 cm)
  • Library of Congress subjects Success in business, Career development
  • Library of Congress Catalog Number 2005030671
  • Dewey Decimal Code 658.402
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U R a Brand!: How Smart People Brand Themselves for Business Success

U R a Brand!: How Smart People Brand Themselves for Business Success

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