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Managing Online Reputation: How to Protect Your Company on Social Media
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Managing Online Reputation: How to Protect Your Company on Social Media Paperback - 2015

by Charlie Pownall


From the publisher

Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.

Details

  • Title Managing Online Reputation: How to Protect Your Company on Social Media
  • Author Charlie Pownall
  • Binding Paperback
  • Edition Paperback
  • Pages 236
  • Volumes 1
  • Language ENG
  • Publisher Palgrave MacMillan
  • Date 2015-09-30
  • Features Bibliography, Index
  • ISBN 9781137382290 / 1137382295
  • Weight 0.6 lbs (0.27 kg)
  • Dimensions 7.9 x 5.2 x 0.5 in (20.07 x 13.21 x 1.27 cm)
  • Themes
    • Topical: Social Media Personalities
  • Library of Congress subjects Corporate image, Internet in public relations
  • Library of Congress Catalog Number 2015019589
  • Dewey Decimal Code 659.202

About the author

Charlie Pownall is a communications consultant and trainer with over twenty years' experience in Public Relations, Reputation Management and Social Media. Founder of online reputation consultancy CPC, he led public relations firm Burson-Marsteller's digital capabilities across Asia-Pacific and managed global communications for advertising and marketing group WPP. He started his career as a speechwriter and press officer at the European Commission. Charlie writes extensively on communications and reputation, and speaks regularly at conferences, business events and business schools across Asia and the Middle-East.
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