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M: Advertising
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M: Advertising Paperback - 2014

by William Arens, Michael Weigold, David Schaefer


From the publisher

M: Advertising 2e was created with students' and professors' needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension.

  • Students receive a cost - effective, easy to read, focused text complete with study resources to help them review for tests and apply chapter concepts.
  • Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students.
  • McGraw-Hill Connect assignments are provided to utilise the power of the web, providing application of concepts for students and automatically grade materials to support instructors.
  • Details

    • Title M: Advertising
    • Author William Arens, Michael Weigold, David Schaefer
    • Binding Paperback
    • Edition [ Edition: secon
    • Pages 480
    • Language ENG
    • Publisher McGraw-Hill Education
    • Date 2014-04
    • ISBN 9780078028960
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    M: Advertising
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    M: Advertising

    by Arens, Christian, Weigold, Michael, Schaefer, David H., Arens, William F

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    M: Advertising
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    M: Advertising

    by Arens, Christian, Weigold, Michael, Schaefer, David H., Arens, William F

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    M: Advertising

    M: Advertising

    by Arens, William F.; Arens, Christian; Weigold, Michael F.

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    McGraw-Hill Education, 2014. Paperback. Acceptable. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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    M: Advertising
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    M: Advertising

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    McGraw-Hill/Irwin, 2014-01-01. Paperback. Good. This listing is for M: Advertising This edition is basically identical to the ISBN 1259815943 SAVE YOUR MONEY and buy the early edition! Do not waste your money at the bookstore on the 3 edition. This edition will work for your class guaranteed. Your book will be shipped out immediately within 24 hours of purchase. If for some reason you're unhappy with any of our textbooks products, you are welcome to return the book back to us within 30 days of the purchase for a full refund We will ship your book to any United States based territory and to most international countries using 's very convenient Global Shipping Program. Thank you for your business! We strive to offer the best and fastest customer service on , so please don't hesitate to email us if you have any questions or concerns and we will get back to you promptly, have a great day!
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    M: Advertising -  William Arens
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    M: Advertising - William Arens

    by William Arens

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    M: Advertising

    by William Arens, Christian Arens, Michael Weigold, David Schaefer

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    ***INTERNATIONAL EDITION*** Read carefully before purchase: This book is the international edition (1st edition) in mint condition with the different ISBN and book cover design, the major content is printed in full English as same as the original North American edition. The book printed in black and white, generally send in twenty-four hours after the order confirmed. All shipments contain tracking numbers. Great professional textbook selling experience and expedite shipping service.
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    M: Advertising
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    M: Advertising

    by William Arens

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    Irwin Professional Pub, 2014-01-01. Paperback. Good. Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLY-NO ACCESS CODE, NO CD, Ships with Tracking
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