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Googled: The End of the World as We Know It
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Googled: The End of the World as We Know It Paperback - 2010

by Ken Auletta

Auletta provides the fullest account ever told of Google's rise, shares the secret of Google's success, and shows why the worlds of new and old media often communicate as if residents of different planets.


Summary

"The fullest account yet of the rise of one of the most profitable, most powerful, and oddest businesses the world has ever seen."
-San Francisco Chronicle


Just eleven years old, Google has profoundly transformed the way we live and work-we've all been Googled. Esteemed media writer Ken Auletta uses the story of Google's rise to explore the future of media at large. This book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with industry legends, including Google founders Larry Page and Sergey Brin, Marc Andreessen, and media guru "Coach" Bill Campbell. Auletta's unmatched analysis, vivid details, and rich anecdotes illuminate how the Google wave grew, how it threatens to drown media institutions, and where it's taking us next.

From the publisher

"The fullest account yet of the rise of one of the most profitable, most powerful, and oddest businesses the world has ever seen."
-San Francisco Chronicle
Just eleven years old, Google has profoundly transformed the way we live and work-we've all been Googled. Esteemed media writer Ken Auletta uses the story of Google's rise to explore the future of media at large. This book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with industry legends, including Google founders Larry Page and Sergey Brin, Marc Andreessen, and media guru "Coach" Bill Campbell. Auletta's unmatched analysis, vivid details, and rich anecdotes illuminate how the Google wave grew, how it threatens to drown media institutions, and where it's taking us next.

Details

  • Title Googled: The End of the World as We Know It
  • Author Ken Auletta
  • Binding Paperback
  • Edition Reprint
  • Pages 432
  • Volumes 1
  • Language ENG
  • Publisher Penguin Books
  • Date 2010-10-26
  • Features Bibliography, Index, Price on Product - Canadian, Table of Contents
  • ISBN 9780143118046 / 0143118048
  • Weight 0.78 lbs (0.35 kg)
  • Dimensions 8.34 x 5.42 x 0.93 in (21.18 x 13.77 x 2.36 cm)
  • Ages 18 to UP years
  • Grade levels 13 - UP
  • Library of Congress subjects Internet searching, Web search engines
  • Dewey Decimal Code 338.761

Media reviews

END

Citations

  • New York Times Book Review, 11/15/2010, Page 24

About the author

Ken Auletta has written the "Annals of Communications" column and profiles for The New Yorker since 1992. He is the author of eight books, including Three Blind Mice, Greed and Glory on Wall Street, and World War 3.0. In naming him America's premier media critic, the Columbia Journalism Review said, "No other reporter has covered the new communications revolution as thoroughly as has Auletta." He lives in Manhattan with his wife and daughter.
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Googled: The End of the World as We Know It

Googled: The End of the World as We Know It

by Auletta, Ken

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Googled : The End of the World as We Know It
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Googled : The End of the World as We Know It

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