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Writing High-Tech Copy That Sells
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Writing High-Tech Copy That Sells Paperback - 1995 - 1st Edition

by Janice M. King


From the publisher

A compact, practical reference containing step-by-step guidance through the process of planning, designing, writing, contracting and producing marketing and promotional materials for technology-based products. Covers all the ins and outs of technical copywriting including how to handle international markets, cultural biases and computer jargon. Features ideas for nonprint marketing such as video, E-mail, fax and interactive presentations. Numerous examples are drawn exclusively from the high-tech industry.

Details

  • Title Writing High-Tech Copy That Sells
  • Author Janice M. King
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 288
  • Volumes 1
  • Language ENG
  • Publisher Wiley, Somerset, New Jersey, U.S.A.
  • Date 1995-02
  • ISBN 9780471058465 / 0471058467
  • Weight 0.97 lbs (0.44 kg)
  • Dimensions 9.24 x 6.15 x 0.79 in (23.47 x 15.62 x 2.01 cm)
  • Library of Congress subjects Business writing, Advertising copy
  • Library of Congress Catalog Number 94035009
  • Dewey Decimal Code 659
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Writing High-Tech Copy That Sells
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Writing High-Tech Copy That Sells

by King, Janice M.

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9780471058465
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Somerset, New Jersey, U.S.A. : John Wiley & Sons Inc, 1995,. Very Good/Unknown. Octavo, softcover, near fine in burgundy and green glossy wraps. 275 pages including index, illustrated. Brochures, catalogs, data cards, press materials; non-print and multimedia; product, service and company positioning.
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Writing High-Tech Copy That Sells
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Writing High-Tech Copy That Sells

by Janice M. King

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Wiley & Sons, Incorporated, John, 1995. Paperback. Acceptable. Disclaimer:A readable copy. All pages are intact, and the cover is intact. Pages can include considerable notes-in pen or highlighter-but the notes cannot obscure the text.
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Writing High-Tech Copy That Sells

Writing High-Tech Copy That Sells

by Janice M. King

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Writing High-Tech Copy That Sells
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Writing High-Tech Copy That Sells

by Janice M. King

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Writing High-Tech Copy That Sells (Wiley Technical Communications Library)
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Writing High-Tech Copy That Sells (Wiley Technical Communications Library)

by King, Janice M.

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ISBN 13
9780471058465
ISBN 10
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Writing High-Tech Copy That Sells (Wiley Technical Communications Library)
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Writing High-Tech Copy That Sells (Wiley Technical Communications Library)

by King, Janice M

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ISBN 13
9780471058465
ISBN 10
0471058467
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