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E-Business - A Jargon-Free Practical Guide
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E-Business - A Jargon-Free Practical Guide Paperback - 2001

by James Matthewson

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'e-Business: a jargon-free practical guide' presents a clear, second-generation account of how your business can harness the latest technology to flourish in the transformed commercial climate of the 21st century. With its emphasis firmly on the business and marketing implications of new technology, this book adopts a hands-on, practical approach, systematically demonstrating how and why businesses should adapt their operations to make the very most of the exciting opportunities available. In simple, jargon-free language, it addresses such vital questions as: * What is e-business and how does it fit into the corporate landscape?* How should marketers adopt e-marketing and why?* What are the processes and stages of developing an e-business strategy?* What are the key issues you will face and how will you overcome them?* What about legislation?* Who is doing e-marketing and e-business well and badly?'e-Business' is packed with case-studies from well-known international companies, examples, screen grabs, relevant models and checklists. Each chapter meanwhile contains handy hints and tips, examples, exercises and a summary to consolidate learning and highlight key points. Informative, pertinent and easy-to-use, the book is ideal for students on relevant courses or those undertaking in-house training, and is absolutely essential for any practitioner needing a hands-on guide to strategy and best practice in today's altered commercial environment.

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  • Title E-Business - A Jargon-Free Practical Guide
  • Author James Matthewson
  • Binding Paperback
  • Edition U. S. EDITION
  • Pages 204
  • Volumes 1
  • Language ENG
  • Publisher Routledge, USA
  • Publication date 2001-11-01
  • ISBN 9780750652933 / 0750652934
  • Weight 0.8 lbs (0.36 kg)
  • Dimensions 9.2 x 6.54 x 0.54 in (23.37 x 16.61 x 1.37 cm)
  • Category Business / Economics / Finance
  • Dewey Decimal Code 658.054

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e-Business - A Jargon-Free Practical Guide
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e-Business - A Jargon-Free Practical Guide

by Matthewson, James

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Routledge. Used - Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
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E-Business - A Jargon-Free Practical Guide

E-Business - A Jargon-Free Practical Guide

by James Matthewson

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Routledge, 2001. Paperback. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
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e-Business - A Jargon-Free Practical Guide
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e-Business - A Jargon-Free Practical Guide

by Matthewson, James

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E BUSINESS A JARGON FREE PRACTICAL GUIDE (PB 2002)
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e-Business - A Jargon-Free Practical Guide
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e-Business - A Jargon-Free Practical Guide

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Ebusiness
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United Kingdom: Butterworth-Heinemann, 2001. Paperback. Brand New. Book Condition:- Brand New. Secured Packaging. Fast DeliveryBookseller Inventory # 9780750652933
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