Skip to content

Key Concepts in Marketing
Stock Photo: Cover May Be Different

Key Concepts in Marketing Paperback - 2004

by Jonathan Sutherland


From the publisher

Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about. It will be especially useful as a revision aid.

Details

  • Title Key Concepts in Marketing
  • Author Jonathan Sutherland
  • Binding Paperback
  • Edition First Edition
  • Pages 310
  • Volumes 1
  • Language ENG
  • Publisher Bloomsbury Publishing PLC, Houndmills, Basingstoke, Hampshire
  • Date 2004
  • ISBN 9781403915276 / 140391527X
  • Weight 0.88 lbs (0.40 kg)
  • Dimensions 8.48 x 5.64 x 0.68 in (21.54 x 14.33 x 1.73 cm)
  • Library of Congress Catalog Number 2003070285
  • Dewey Decimal Code 658.003

About the author

JON SUTHERLAND and DIANE CANWELL are both experienced writers. They are the authors of a number of successful key reference and textbooks including Marketing Campaigns (1998), Organisation Structures and Processes (1997) and Foundation Business (1996). They are both former college lecturers specializing in business studies and are now full-time writers.
JON SUTHERLAND and DIANE CANWELL are both experienced writers. They are the authors of a number of successful key reference and textbooks including Marketing Campaigns (1998), Organisation Structures and Processes (1997) and Foundation Business (1996). They are both former college lecturers specializing in business studies and are now full-time writers.

Back to Top

More Copies for Sale

Key Concepts in Marketing

Key Concepts in Marketing

by Sutherland, Jonathan

  • Used
  • very good
  • Paperback
Condition
Used - Very Good
Binding
Paperback
ISBN 13
9781403915276
ISBN 10
140391527X
Quantity Available
1
Seller
GORING BY SEA, West Sussex, United Kingdom
Seller rating:
This seller has earned a 2 of 5 Stars rating from Biblio customers.
Item Price
A$1.54
A$16.76 shipping to USA

Show Details

Description:
Paperback. Very Good.
Item Price
A$1.54
A$16.76 shipping to USA
Key Concepts in Marketing
Stock Photo: Cover May Be Different

Key Concepts in Marketing

by Sutherland, J. and Canwell, D.

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 13
9781403915276
ISBN 10
140391527x
Quantity Available
1
Seller
Lincoln, Lincolnshire, Aberdeen, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
A$3.91
A$24.93 shipping to USA

Show Details

Description:
Palgrave, 2004. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9781403915276
Item Price
A$3.91
A$24.93 shipping to USA
Palgrave Key Concepts: Key Concepts in Marketing
Stock Photo: Cover May Be Different

Palgrave Key Concepts: Key Concepts in Marketing

by Sutherland, Jonathan

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 13
9781403915276
ISBN 10
140391527x
Quantity Available
1
Seller
Lincoln, Lincolnshire, Aberdeen, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
A$4.89
A$24.93 shipping to USA

Show Details

Description:
Palgrave Macmillan, 2013. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9781403915276
Item Price
A$4.89
A$24.93 shipping to USA
Palgrave Key Concepts: Key Concepts in Marketing
Stock Photo: Cover May Be Different

Palgrave Key Concepts: Key Concepts in Marketing

by Sutherland, Jonathan

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 13
9781403915276
ISBN 10
140391527x
Quantity Available
1
Seller
Lincoln, Lincolnshire, Aberdeen, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
A$4.89
A$24.93 shipping to USA

Show Details

Description:
Palgrave Macmillan, 2013. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9781403915276
Item Price
A$4.89
A$24.93 shipping to USA
Palgrave Key Concepts: Key Concepts in Marketing
Stock Photo: Cover May Be Different

Palgrave Key Concepts: Key Concepts in Marketing

by Sutherland, Jonathan

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 13
9781403915276
ISBN 10
140391527x
Quantity Available
1
Seller
Lincoln, Lincolnshire, Aberdeen, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
A$4.89
A$24.93 shipping to USA

Show Details

Description:
Palgrave Macmillan, 2013. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9781403915276
Item Price
A$4.89
A$24.93 shipping to USA
Key Concepts in Marketing (Palgrave Key Concepts)
Stock Photo: Cover May Be Different

Key Concepts in Marketing (Palgrave Key Concepts)

by Sutherland, Jonathan

  • Used
  • Paperback
Condition
Used - gebraucht, wie neu
Binding
Paperback
ISBN 13
9781403915276
ISBN 10
140391527x
Quantity Available
1
Seller
Oldenbüttel, Germany
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
A$7.54
A$25.18 shipping to USA

Show Details

Description:
Palgrave, 2004. paperback. gebraucht, wie neu . 21,34 x 13,72 x 1,78.
Item Price
A$7.54
A$25.18 shipping to USA
Key Concepts in Marketing (Palgrave Key Concepts)
Stock Photo: Cover May Be Different

Key Concepts in Marketing (Palgrave Key Concepts)

by Jonathan Sutherland; Diane Canwell

  • Used
  • good
  • Paperback
Condition
Used - Good
Binding
Paperback
ISBN 13
9781403915276
ISBN 10
140391527X
Quantity Available
1
Seller
HOUSTON, Texas, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
A$19.28
FREE shipping to USA

Show Details

Description:
Palgrave Macmillan, 2004-08-21. Paperback. Good.
Item Price
A$19.28
FREE shipping to USA
Key Concepts in Marketing
Stock Photo: Cover May Be Different

Key Concepts in Marketing

by Canwell, Diane, Sutherland, Jonathan

  • Used
Condition
Used - Good
ISBN 13
9781403915276
ISBN 10
140391527x
Quantity Available
1
Seller
Mishawaka, Indiana, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
A$31.24
FREE shipping to USA

Show Details

Description:
Palgrave Macmillan Limited. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Item Price
A$31.24
FREE shipping to USA
Key Concepts in Marketing
Stock Photo: Cover May Be Different

Key Concepts in Marketing

by Diane Canwell Jonathan Sutherland

  • New
Condition
New
ISBN 13
9781403915276
ISBN 10
140391527X
Quantity Available
1
Seller
Woodside, New York, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
A$46.48
A$6.17 shipping to USA

Show Details

Description:
MacMillan , pp. ix + 310 . Papeback. New.
Item Price
A$46.48
A$6.17 shipping to USA
Key Concepts in Marketing (Palgrave Key Concepts)
Stock Photo: Cover May Be Different

Key Concepts in Marketing (Palgrave Key Concepts)

by Jonathan Sutherland, Diane Canwell

  • Used
  • Paperback
Condition
Used:Good
Binding
Paperback
ISBN 13
9781403915276
ISBN 10
140391527X
Quantity Available
1
Seller
HOUSTON, Texas, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
A$64.17
FREE shipping to USA

Show Details

Description:
Palgrave Macmillan, 2004-08-21. Paperback. Used:Good.
Item Price
A$64.17
FREE shipping to USA