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Consumer Behavior and Marketing Strategy
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Consumer Behavior and Marketing Strategy Hardcover - 2018

by Benedict Hunt (Editor)


From the publisher

Consumer behavior and consumer response to commodities and services that have been made available in the market determine product marketing strategy. Once consumer needs and possible behavior toward a product have been identified it becomes easier to formulate a strategy for marketing. Research and development (R&D) departments gather vital information required for effective marketing of a product or service. Most of the topics introduced in this book cover new techniques and the applications of marketing. The topics covered in this book offer the readers new insights in the field of consumer behavior and marketing strategy.

Details

  • Title Consumer Behavior and Marketing Strategy
  • Author Benedict Hunt (Editor)
  • Binding Hardcover
  • Pages 213
  • Volumes 1
  • Language ENG
  • Publisher Willford Press
  • Date 2018-05-10
  • ISBN 9781682854587 / 1682854582
  • Weight 1.73 lbs (0.78 kg)
  • Dimensions 11.02 x 8.5 x 0.5 in (27.99 x 21.59 x 1.27 cm)
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CONSUMER BEHAVIOR AND MARKETING STRATEGY
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CONSUMER BEHAVIOR AND MARKETING STRATEGY

by BENEDICT HUNT,

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Consumer Behavior and Marketing Strategy
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Consumer Behavior and Marketing Strategy
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Consumer Behavior and Marketing Strategy

by Benedict Hunt,

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ISBN 10
1682854582
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New Delhi, India
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Consumer Behavior And Marketing Strategy
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Consumer Behavior And Marketing Strategy

by Benedict Hunt

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Hardcover
ISBN 13
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ISBN 10
1682854582
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