The PR Strategy Manifesto: 8 Steps to Build a PR Campaign Designed to Get Massive Media Coverage Paperback - 2021

The media publishes thousands of stories and articles, most of them mediocre. Perhaps you've even seen your competitor in the news. The key for you to get media coverage is to provide better content than everyone else through a press release issued to the media through a service like eReleases, which combines an email pitch/send with a custom national distribution over a major newswire. With the strategies revealed inside you can achieve better results than if you hired a high-priced PR firm. Even if you don't feel you have anything newsworthy to say. This kind of earned media coverage increases your brand awareness, web traffic, SEO, and earns you more loyal customers less likely to price shop.Even though this is a short book, I don't want to waste your time if this material is not relevant to you. This book has been written for small business owners, startups, and authors who want more traffic and better customers through PR. If you sell a product, book, or service, whether it's unique or a commodity, these strategies will work for you.Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility. Mickie founded eReleases 22+ years ago after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the media and to a national newswire - all with a personal touch.