Berthold Schriften für Handel und Industrie. Berthold-Probe Nr. 240 by Berlin.- H. Berthold AG

48 pp. type specimen catalogue from the landmark type foundry, presenting numerous examples of the various uses of typefaces in a range of commercial printing applications, including stationary, magazine ads, notices, and trade catalogues, plus two folding plates including a replica of a large newspaper ad for a clothing store. Some light scattered mildew staining. 4to. Original printed wrpps., some light chipping to spine, some toning and staining. Stamps for Gutenberg S.A., Barcelona to front cover and title page. Berlin (H. Berthold AG) n.d. (1920s). H. Berthold AG was one of the largest and most successful type foundries in the modern typographic world. Founded in Berlin in 1858 initially as a manufacturer of printer's rules, it began casting metal type in the 1890s. It was a major contributor to the introduction of new typefaces, including Akzidenz-Grotesk, an early sans-serif which prefigured Helvetica. The company successfully transitioned to cold type technology in the 1950s, and ceased operations in 1993. Scarce; as of October 2020, OCLC does not locate any holdings of this catalogue in a North American institution.