Challenges & Opportunities in Services Sector by B Janakiram, P V Raveendra, Vijay N Rao, N Srikanth Reddy (Eds.) - 2011

Excel Books, 2011. First edition. Softcover. New. 18 x 23 cm. The contribution of services sector towards the GDP of India had grown from 16% in 1990 to 60% in 2010. The rise of services in developing economies is a natural development led by both demand and supply factors. The liberalization of telecommunication sector and double digit growth rate of financial services have further helped the service industry to become globally competitive. This book is a compilation of the select papers received for the seminar organized by M.S. Ramaiah Institute of Technology (MSRIT). The papers are based on the theme of “Challenges and Opportunities in Services Sector”. These papers are broadly divided into following parts. Part I: General Area; Part II: HR Area; Part III: IT Area; Part IV: Marketing Area; Part V: Finance Area The topics of the papers presented in the seminar vary from Telecommunication Services to CRM in Hotel Industry, from Transformational Leadership in Banks to CRM in Healthcare Sector, from Innovative Investment Avenues to Stem Cell Banking, from Witricity to Venture Capital, and so on. These papers highlight challenges, opportunities and problems in different sectors such as telecom, tourism, aviation, insurance, healthcare, banking, hospitality, etc. It is hoped that this compilation will be a value addition to the existing body of knowledge in the area of services sector. Printed Pages: 870.