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Consumer Behavior with DDB Needham Data Disk

Consumer Behavior with DDB Needham Data Disk

Consumer Behavior with DDB Needham Data Disk Hardback - 2006

by Roger J. Best; Delbert I. Hawkins; David L. Mothersbaugh

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Description

McGraw-Hill Higher Education, 2006. Hardcover. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Details

  • Title Consumer Behavior with DDB Needham Data Disk
  • Author Roger J. Best; Delbert I. Hawkins; David L. Mothersbaugh
  • Binding Hardback
  • Edition [ Edition: Tenth
  • Condition Used - Very good
  • Pages 790
  • Volumes 1
  • Language ENG
  • Publisher McGraw-Hill Higher Education, Boston
  • Publication date 2006
  • Illustrated Yes
  • Bookseller's Inventory # G0073261548I4N00
  • ISBN 9780073261546 / 0073261548
  • Weight 3.71 lbs (1.68 kg)
  • Dimensions 9.98 x 8.22 x 1.27 in (25.35 x 20.88 x 3.23 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Consumer behavior - United States, Market surveys - United States
  • Library of Congress Catalogue Number 2005054357
  • Dewey Decimal Code 658.834
  • Quantity available 2

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Reader reviews for Consumer Behavior with DDB Needham Data Disk

From the publisher

Covers consumer behavior including the psychological, social, and managerial implications. This work features examples that are tied into global and technology consumer behavior issues and trends, a foundation in marketing strategy, integrated coverage of ethical/social issues, and outlines the consumer decision process.
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