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Cradle to Cradle: Remaking the Way We Make Things [Paperback] Michael Braungart and William McDonough

Cradle to Cradle: Remaking the Way We Make Things [Paperback] Michael Braungart and William McDonough

Cradle to Cradle: Remaking the Way We Make Things [Paperback] Michael Braungart
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Cradle to Cradle: Remaking the Way We Make Things [Paperback] Michael Braungart and William McDonough

by Michael Braungart; William McDonough

  • Used
  • very good
  • Paperback
Condition
Very Good
ISBN 10
0865475873
ISBN 13
9780865475878
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About This Item

North Point Press, 2002-04-22. Paperback. Very Good.

Synopsis

“Reduce, reuse, recycle” urge environmentalists; in other words, do more with less in order to minimize damage. But as this provocative, visionary book argues, this approach perpetuates a one-way, “cradle to grave” manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world? In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, “waste equals food” is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as “biological nutrients” that safely re-enter the environment or as “technical nutrients” that circulate within closed-loop industrial cycles, without being “downcycled” into low-grade uses (as most “recyclables” now are). Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, William McDonough and Michael Braungart make an exciting and viable case for change.

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Details

Bookseller
Ocean Books US (US)
Bookseller's Inventory #
8F-7LRB-7K0O
Title
Cradle to Cradle: Remaking the Way We Make Things [Paperback] Michael Braungart and William McDonough
Author
Michael Braungart; William McDonough
Format/Binding
Paperback
Book Condition
Used - Very Good
Quantity Available
1
ISBN 10
0865475873
ISBN 13
9780865475878
Publisher
North Point Press
Place of Publication
Gordonsville, Virginia, U.s.a.
Date Published
2002-04-22

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About the Seller

Ocean Books

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
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Dacula, Georgia

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