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[Drop title] Her Bouquet Is Scented with Early American Old Spice Toilet Water.. by SHULTON, INC - 1937

by SHULTON, INC

[Drop title] Her Bouquet Is Scented with Early American Old Spice Toilet Water.. by SHULTON, INC - 1937

[Drop title] Her Bouquet Is Scented with Early American Old Spice Toilet Water..

by SHULTON, INC

  • Used
[New York]: Shulton, Inc, 1937. Die-cut trade card (13x5.5cm.) in the shape of a woman in 19th-century garb bearing a felt and still-fragrant bouquet made of blue felt. Diagonal crease, felt dye presumably a bit faded, else Very Good, housed in original cellophane envelope. The now-ubiquitous Old Spice brand was first offered at the height of the Great Depression by Shulton, Inc., in 1937 to women only, the campaign for men not beginning until the Christmas season of 1938. Advertised here as "a fresh appealing fragrance of roses and spice...in old fashioned bottles, atomizer package, or in hand painted reproductions of Stiegel glass." Despite the abysmal timing to found a company for luxury soaps in expensive packaging, Old Spice flourished through the rest of the Great Depression and was eventually purchased by Procter & Gamble in 1990.
  • Bookseller L.N. Golay Books US (US)
  • Book Condition Used
  • Quantity Available 1
  • Publisher Shulton, Inc
  • Place of Publication [New York]
  • Date Published 1937