Excellence Beyond by Pawan Patni, P K Jain (Eds.) - 2010

Excel Books, 2010. First edition. Softcover. New. 18 x 24 cm. There is always a quest for excellence between individuals, organizations and competitors. Various strategies at different levels are adopted to achieve excellence. In this millennium, organizations are likely to live and work in a new environment characterised by the co-existence of intense global competition and increased opportunities. In this competitive race, shaping strategy is a big challenge in a world of constant disruption. This book is a compilation of the edited papers presented in the conference, based on the theme of `Mapping for Excellence: Challenges Ahead`, organised in February, 2010. The book has 35 chapters which are divided into four sections. The First section `HR for Sustained Growth` elaborates the HR issues and has 13 chapters. The Second section is on `Marketing for Competitive Advantage` and includes eight chapters. These chapters talk about brand management, customer relations and CRM. The Third section is on `Financial Dynamism` and contains five chapters, which discuss various strategies to achieve Financial Competitiveness. The Fourth section is on `Emerging Challenges` and has nine chapters. It talks about various challenges faced by organizations in order to achieve competitive advantage. A reading of these papers would help to identify the real challenges and how to convert them into opportunities. Printed Pages: 286.