Footsteps of Successful Entrepreneurs: A Collection of Case Studies by Keerti Sharma,Vimi Jham - 2011

Excel Books, 2011. First edition. Softcover. New. 14 x 21 cm. Managerial acumen, when combined with entrepreneurial spirit, is likely to provide the winning combination in the emerging globalised environment. Entrepreneurship is the manifestation of one`s ability to convert a new idea into successful innovation and astute management that adds value and/or saves costs in an organisation. It is associated with the ability to manage uncertainty in unique ways and creation of new value-structures in society. This book attempts to capture the entrepreneurial spirit in different areas of management, by not only presenting the personalities, value systems and beliefs of the entrepreneurs, but also the manner in which they utilise the passion and spirit of their teams to establish successful business enterprises. The book contains nine case studies of select entrepreneurs from IMT. The cases illustrate a host of factors such as social, economic and family background of the entrepreneurs, their motivational make-up and constraints faced during the start-up and while managing various situations, the processes they employed to overcome them, the value and beliefs they held about conducting the business and the process of institution-building. The book is about individuals who broke away from the traditional career perspective of being employed, to take up a more adventurous route and set new trends for development in their respective areas. This book is intended for those who nurture a strong desire to run their own business. The case studies discussed in this book would inspire students and professionals towards the path of entrepreneurship. Contents Include: Part I: Introduction; Review; Part II: l Case Studies: Case 1-Growing Globally; Case 2-Living Beyond Boundaries; Case 3-Building Corporation through Human Resources; Case 4-Over and Above Recessions; Case 5-Crown Never Comes to Those Who Always Frown; Case 6-The `New Brands` Man; Case 7-Mighty Things from Small Beginnings Grow; Case 8-Try Try Till You Succeed; Case 9-Miles To Go and A Lot to Achieve; Conclusions Printed Pages: 142.