Houghton Mifflen, Boston, 1994. First Edition. Softcover. Very Good Condition. Sixth impression. Size: Quarto 4to. 379 pages. Text body is clean, and free from previous owner annotation, underlining and highlighting. Binding is tight, covers and spine fully intact. No foxing in this copy. All edges clean, neat and free of foxing. The cover has bumps and marks indicating prior use but is in very good condition overall. This BOOK IS IN STOCK and READY TO MAIL NOW. Your book when ordered will be securely packed and promptly dispatched by Great Southern Books. This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included. Quantity Available: 1. Shipped Weight: Under 1 kilogram. Category: Business, Finance & Marketing; ISBN: 0395700132. ISBN/EAN: 9780395700136. Pictures of this item not already displayed here available upon request. Inventory No: 4333. . 9780395700136

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Bookseller: Great Southern Books (AU)
Bookseller's Inventory #: 4333
Title: The Guerrilla Marketing Handbook
Author: Godin, Seth
Format/Binding: Softcover
Book Condition: Used - Very Good Condition
Quantity Available: 1
Edition: First Edition
Binding: Paperback
ISBN 10: 0395700132
ISBN 13: 9780395700136
Publisher: Houghton Mifflen
Place of Publication: Boston
Date Published: 1994
Keywords: BZDB137 Marketing--Handbooks, manuals, etc, Small business--Management--Handbooks, manuals, etc Business, Finance & Marketing; ISBN: 0395700132 EAN: 9780395700136 Godin, Seth The Guerrilla Marketing Handbook

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Bumps: Indicates that the affected part of the book has been impacted in such a way so as to cause a flattening, indention, or light...
First Edition: In book collecting, the first edition is the earliest published form of a book. A book may have more than one first edition in...
Tight: Used to mean that the binding of a book has not been overly loosened by frequent use.
Quarto: The term quarto is used to describe a page or book size. A printed sheet is made with four pages of text on each side, and the...
Edges: The collective of the top, fore and bottom edges of the text block of the book, being that part of the edges of the pages of a...
Spine: The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....