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Management Perspectives in the New Age: Strategy, Markets and People by Neelu Rohmetra, Dinesh Sharma (Eds.) - 2010

by Neelu Rohmetra, Dinesh Sharma (Eds.)

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Management Perspectives in the New Age: Strategy, Markets and People

by Neelu Rohmetra, Dinesh Sharma (Eds.)

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Excel Books, 2010. First edition. Softcover. New. 18 x 24 cm. Business in the new age is not only performance-centric but also people-centric. The prime challenge that confronts management of organizations today is essentially leadership dressed up with strategy, which represents business approaches and competitive moves to unleash the undiscovered potential in people in order to generate growth. A Conference on ""Strategic Thought in the New Age Management"" was organised by The Business School of the University of Jammu. The purpose of this conference was to analyse the human resource management practices and marketing paradigms from a strategic viewpoint. This volume is a constellation of research papers encompassing diverse domains and diverse mix of methodologies. The papers that were presented during the conference include some marketing topics like customer equity, customer relationship management, motivational research, positioning issues, etc., and some strategic management topics such as peripheral scanning, competitive advantage, corporate social responsiveness and tourism management strategy. The purpose of compiling this book is to disseminate widely the knowledge accumulated in the research papers of the conference. It is hoped that the book would prove useful to the professionals, academicians, practitioners, research scholars and students of the discipline. Printed Pages: 198.
  • Bookseller Sanctum Books IN (IN)
  • Format/Binding Softcover
  • Book Condition Used
  • Jacket Condition New
  • Quantity Available 500
  • Edition First edition
  • Binding Paperback
  • ISBN 10 8174469052
  • ISBN 13 9788174469052
  • Publisher Excel Books
  • Date Published 2010
  • Keywords Management Perspectives in the New Age: Strategy, Markets and PeopleNeelu Rohmetra, Dinesh Sharma (Eds.)9788174469052
  • Size 18 x 24 cm

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The Sacred Books of the East(vol-27,Part-3)
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The Sacred Books of the East(vol-27,Part-3)

by F.Max Muller (Ed.)

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The Sacred Books of the East (Vol.16)

by F. Max Muller (Ed.)

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The Sacred Books of the East (Vol.16)

by F. Max Muller (Ed.)

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The Sacred Books of the East (THE UPANISHADS, PART-I)

by F. MAX MULLER

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The Sacred Books of the East (THE UPANISHADS, PART-I)

by F. MAX MULLER

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The Sacred Books of the East(vol-27,Part-3)
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The Sacred Books of the East(vol-27,Part-3)

by F.Max Muller (Ed.)

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The Sacred Books of the East (THE UPANISHADS, PART-II)

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The Sacred Books of the East (THE UPANISHADS, PART-II)

by F. MAX MULLER

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The Sacred Books Of The East
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The Sacred Books Of The East

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The Sacred Books of the East (THE UPANISHADS, PART-I)

by F. MAX MULLER

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9788121229364
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