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Publisher's Prospectus For: Baťa -- švec, Který Dobyl Světa [Baťa, The Cobbler Who Conquered The World], By Evžen Erdély (Eugene V. Erdely), 1932 -

Publisher's Prospectus For: Baťa -- švec, Který Dobyl Světa [Baťa, The Cobbler Who Conquered The World], By Evžen Erdély (Eugene V. Erdely), 1932 -

Publisher's prospectus for: Baťa -- švec, který dobyl světa [Baťa, the cobbler who conquered the world], by Evžen Erdély (Eugene V. Erdely), 1932

  • Used
Český Těšín: Tiskárna a nakladatelství Karel Prochaska, [1932]. Quarto (30 × 22.6 cm). Single folded sheet; [4] pp. Old horizontal and vertical folds; else about very good. Striking large-format publisher's prospectus and advance order form for Jenő Erdély's 1932 work about Tomáš Baťa (1876-1932), the founder of the Bata Corporation. Originally based in Moravian Zlín, the company is today a large multi-national concern and the largest producer of shoes worldwide by volume. Under Baťa's direction, Zlín was transformed into a major center of functionalist architecture, and became especially known for the large functionalist factory workers' settlements. His larger-than-life capitalist ambitions were a source of enormous fascination, but he was also subject to criticism for working conditions and the almost dystopian magnitude of his enterprise. The design is not attributed and Not in Toman, Photo/Montage in Print. We cannot trace the prospectus in KVK or OCLC as of August 2020.
  • Bookseller Bernett Rare Books Inc US (US)
  • Book Condition Used
  • Quantity Available 1
  • Keywords czech, czechoslovak, avantgarde, avant-garde, photomontage, photo-montage, prague, bata, bat'a
  • Product_type