Scenarios: Art of Strategic Conversation
by van der Heijden, Kees
- Used
- very good
- Hardcover
- first
- Condition
- Very Good/Very Good
- ISBN 10
- 0471966398
- ISBN 13
- 9780471966395
- Seller
-
Stroud, Gloucestershire, United Kingdom
Payment Methods Accepted
About This Item
Synopsis
Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The Second Edition changes focus slightly by providing more in-depth analysis and application of the concept of the 'strategic conversation'. While maintaining the underlying rigour of the first edition, van der Heijden revisits the text to make it far more practical and accessible, and in doing so gives you the tools you need to set out and negotiate a successful future course for your organization in the face of significant uncertainty.
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Details
- Bookseller
- Fireside Bookshop (GB)
- Bookseller's Inventory #
- 037084
- Title
- Scenarios: Art of Strategic Conversation
- Author
- van der Heijden, Kees
- Format/Binding
- Cloth
- Book Condition
- Used - Very Good
- Jacket Condition
- Very Good
- Quantity Available
- 1
- Edition
- First Edition
- Binding
- Hardcover
- ISBN 10
- 0471966398
- ISBN 13
- 9780471966395
- Publisher
- John Wiley & Sons
- Place of Publication
- West Sussex
- Date Published
- 1996
- Size
- 8vo - over 7¾"
- Bookseller catalogs
- BUSINESS;
- X weight
- 24 oz
Terms of Sale
Fireside Bookshop
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About the Seller
Fireside Bookshop
About Fireside Bookshop
Glossary
Some terminology that may be used in this description includes:
- First Edition
- In book collecting, the first edition is the earliest published form of a book. A book may have more than one first edition in...
- Cloth
- "Cloth-bound" generally refers to a hardcover book with cloth covering the outside of the book covers. The cloth is stretched...