Shikisai shogyo zuan-shu [Commercial design in color] by Naito, Ryoji

Tokyo: Taishudo, 1938. Small quarto. 84 leaves, including 80 numbered plates in color. Housed in a two-piece nesting cardboard portfolio and slipcase, the portfolio in blue, white, black, and gold card stock, the slipcase of yellow, green, black, and beige cardboard. Minor wear to portfolio; split along one edge of spine; slipcase with light soiling and rubbed edges; minor toning and foxing throughout. A striking example of modernism, Art Deco design, and the graphic arts in Japan on the eve of World War II. Each plate contains multiple Art Deco-style commercial images on various themes including travel, liquor, coffee, tea ceremony, dancing, music, furniture and interior design, bicycles, fashion, makeup and perfume, hygiene, smoking, food, transportation, sports, animals, and plants. We were unable to find any information about the designer. Scarce; as of January 2023, not in KVK, OCLC.