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Kalpaz Publications , pp. 391 . Hardback. New.
Tourism and Public Relations by Annamulai Murugan - 2013
by Annamulai Murugan
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Tourism and Public Relations
by Annamulai Murugan
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New Delhi, India: Kalpaz Publications/Gyan Books Pvt. Ltd, 2013. This is a practical book, but it is not a how-to book. Instead, it deals with the What, When, and why; to do PR in an effective way. Tourism and Public Relations are discussed under five main headings. Tourism concepts, Public Relations and Code of Ethics, Public Relations in Government, Marketing Public Relations and PR and Tourism. Chapter I on the Tourism Concepts presents tourism alike as purposeful and as a discipline. It shows first where and how about the tourism concepts and fundamentals. It then discusses about tourism as a viable business or services. Chapter II focuses on the PR and Code of ethics that is important to the today and tomorrow. It deals with various models, principles and ethics. Chapter III Public Relations in Government highlights about PR skills and how to develop media programmes and maintain media relationships. And finally, Chapter IV PR and Tourism talks to tapping the tourism potential with effective communication and PR. The potential the country has for tourism is simply huge. But can we leverage on our strengths and build a national brand to emerge as one of the top tourist destinations in the world by PR.Printed Pages: 400.. Hardcover. New/New.
- Bookseller Vikram Jain Books (IN)
- Format/Binding Hardcover
- Book Condition New New
- Jacket Condition New
- Binding Hardcover
- ISBN 10 8178359758
- ISBN 13 9788178359755
- Publisher Kalpaz Publications/Gyan Books Pvt. Ltd
- Place of Publication New Delhi, India
- Date Published 2013
- Keywords Tourism and Public Relations Annamulai Murugan
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Tourism and Public Relation
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Tourism and Public Relations
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Kalpaz Publications, 2013. Hardcover. New. English
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Tourism and Public Relations
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Kalpaz Publications, 2013. Hardcover. New. English
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Tourism and Public Relations
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Tourism and Public Relations
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