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MODERN PUBLICITY 1952-1953. 22nd Issue of Art and Industry's International Annual of Advertising Art

By Mercer, Frank A

London and New York: The Studio Publications, [1953].. [1953].. Good. - Quarto [11-3/8 inches high by 8-7/8 inches wide], cloth in a dust wrapper. There is light spotting to the top edge of the rear cover. The dust jacket is chipped & slightly darkened with tears & small pieces out. The rear fold is partially detached. 130 & xiv pages. Profusely illustrated in color and black & white. An owner's name is stamped on the front pastedown & on the fore-edge. Very good in a fair dust jacket.


THE ADVERTISING PARADE: An Anthology of Good Advertisements Published in 1928

By Hunt, Robert; editor

New York and London: Harper & Brothers, Publishers, (1930).. (1930).. Good. - Quarto [approximately 11 inches high by 8-3/8 inches wide], cloth backed boards in a dust wrapper. The binding is lightly rubbed, bumped & soiled and the head of the spine is faded. There is a small dent to the front cover. The dust jacket is rubbed, soiled & chipped with a piece out of the head of the spine. The titling on the spine is faded. xiv & 172 pages. Profusely illustrated in black & white with pictorial ads. The top edge is foxed. The gutters are darkened & there are some small stains & some light soiling to the rear endpaper. The hinges are just starting to crack. Good. <p>First edition.<p>Inscribed by the editor Robert Hunt and signed in full on the front endpaper.<p>Out of 300 advertisements chosen by the editor, four judges representing the advertising agency, the public, the advertiser and the publisher made the final selection of 150 advertisements to be included in the book.



By (Dixon Company)

Chicago, IL: Dixon Company, circa [1910].. [1910].. Good. - 12mo [6-1/4 inches high by 3-1/2 inches wide], softcover bound in printed light blue wraps. The wraps are soiled & faded around the edges with the top half-inch of each wrap detached. [16] pages, including 14 full-page black-and-white illustrations. 1 signature is detached. Good. <p>This promotional piece for Dixon's heating and ventilating systems and power plants is illustrated with pictures of large commercial buildings in which their equipment has been installed.


MODERN PUBLICITY (45). 1975-76

By Gluck, Felix; editor

New York: Viking Press, (1976).. (1976).. Very good. - Quarto [11-1/4 inches high by 8-5/8 inches wide], cloth in a dust wrapper. The binding is lightly bumped & the top edge of the rear cover is faded. The dust wrapper is lightly rubbed with some darkening to the top corner of the rear panel. 192 pages. Profusely illustrated in black & white and color. Very good. <p>Review copy of the first American edition with the publisher's note tipped onto the front endpaper.<p>The annual is an international selection of the year's best graphic designs. Reproductions include posters, magazine and newspaper advertising, typefaces, book covers, trademarks, letterheads, brochures, reports, television graphics and postage stamps. There is an index of designers, art directors and photographers. Felix Gluck's introduction is printed in English, French and German.


BEECHAM'S HELP TO SCHOLARS, Containing Arithmetical Tables and Signs, Weights and Measures, Geographical and Drawing Definitions, and other useful information arranged progressively. Published by the Proprietor of "Beecham's Pills" with the view of rendering some assistance to the Youth of the Country. The publication of Beecham's Help to Scholars commenced in July, 1890, since when 27,000,000 copies have been given away.--January 1909. (Cover title)

By (Beecham's Pills)

New York: Proprietor of Beecham's Pills, 1909.. 1909.. Very good. - 12mo [5-5/8 inches high by 4-1/4 inches wide], softcover bound in printed tan wrappers with a pictorial ad for Beecham's pills in black & tan on the rear wrap. The wraps are lightly bumped & soiled with a small stain to the bottom edge of the front wrap. At the top of the front wrap, the name of a pharmacy is stamped where a printed line is ruled for "Name". 16 pages with an ad for Beecham's pills on the inside front wrap & a list of abbreviations and foreign phrases in common use on the rear wrap. There is light staining to the top margins of pages 6 and 7. Very good. <p>The ad on the rear wrap depicts ladies wearing the latest fashions above the legend "Fashions Come and Fashions Go but Beecham's Pills Go On Forever".



By (Quirk, Susan). (Soos, Jack)

(Westfield, MA: Strathmore Paper Company, 1984),. 1984),. Very good. - Large octavo, softcover bound into cream wrappers with a cream plastic ring binder. The wraps are slightly bumped with a "Lindenmeyr Graphic Resource Center" label mounted on the rear wrap. The front wrap is slightly darkened. 8 full-size sheets on various colored stock are overlaid with 3 or 4 partial sheets cut out to form a full-page layered picture by Susan Quirk illustrating an aspect of the American landscape. Also with illustrations & text on the partial sheets. On the opposite pages are poems by Jack Soos and information about the stock used. Very good.



By Marin, Allan; compiler and editor

Chicago, IL: Crain Communications Inc., (1980).. (1980).. Fine. - Oblong quarto [11-3/4 inches high by 13-1/8 inches wide], dark blue cloth titled in gilt & housed in a plain dark blue cloth covered slipcase. The slipcase is lightly rubbed. Title, [2] leaves, 283 & [1] pages. Black- and-white illustrations. Fine in a very good slipcase. <p>Inscribed by the editor in the year of publication and signed "with best wishes / Allan 8/4/80".



By Holme, Bryan

New York: The Viking Press, (1982).. (1982).. Very good. - Quarto [12-1/8 inches high by 9-1/8 inches wide, black cloth in a dust wrapper. The bottom edges of the covers & the tail of the spine are faded. The dust jacket is rubbed & the top corner of its front panel is creased with a short tear. 324 pages. Profusely illustrated in color and black & white. Very good. <p>First edition.


BILLY BAXTER'S LETTERS: (In New York). Issued by the Duquesne Distributing Co. to show its great love for the American people, and to incidentally advertise the Red Raven Splits

By (Kountz, William J; publisher; 1867-1899)

(Harmarville, PA: Duquesne Distributing Co., 1899).. 1899).. Good. - 12mo [6 inches high by 3-1/4 inches wide], softcover bound in printed tan wraps. The wraps are chipped & darkened around the edges. There is an owner's faded ink name on the front wrap. 23 pages. The top page corners are lightly bumped & the page edges are darkened. "Boston Pharmacy, 67 Main St" is stamped on the front wrap. Good. <p>"Billy Baxter's Letters" was a humorous series published by the soft drinks Duquesne Distributing Company to advertise their products. The publisher's preface states that "In New York" is the last of the series for the present. A running head along the top of each pair of pages reads: "Will head off headaches. Red Raven Splits. / For High Livers' Livers. Red Raven Splits."



By Levitan, Eli L

New York: Reinhold Publishing Corporation, (1960).. (1960).. Very good. - Quarto, cloth, in a dust wrapper. The covers are slightly darkened around the edges with some very light staining to the front cover. The dust jacket is rubbed, chipped & soiled with small pieces out. 128 pages. There are small areas of soiling to the front pastedown. Profuse black-and- white illustrations. Very good in a good dust wrapper.