Cradle To Cradle

by Michael, McDonough- William/ Braungart-

“Reduce, reuse, recycle” urge environmentalists; in other words, do more with less in order to minimize damage. But as this provocative, visionary book argues, this approach perpetuates a one-way, “cradle to grave” manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world? In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, “waste equals food” is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as “biological nutrients” that safely re-enter the environment or as “technical nutrients” that circulate within closed-loop industrial cycles, without being “downcycled” into low-grade uses (as most “recyclables” now are). Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, William McDonough and Michael Braungart make an exciting and viable case for change.

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Cradle to Cradle: Remaking the Way We Make Things

Cradle to Cradle: Remaking the Way We Make Things

by William McDonough, Michael Braungart

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2002
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North Point Press. Very Good. 21 cm. Paperback. 2002. 193 pages. <br>Reduce, reuse, recycle, urge environmentalists; in other words, do more with less in order to minimize damage. But as architect William McDonough and chemist Michael Braungart poin t out in this provocative, visionary book, such an approach only perpetuates the one-way, cradle to grave manufacturing model,… Read more about this item
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Cradle to Cradle: Remaking the Way We Make Things

by McDonough, William; Braungart, Michael

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2002
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Cradle to Cradle: Remaking the Way We Make Things

by Michael Braungart, William McDonough

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by McDonough, William; Braungart, Michael

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by McDonough, William; Braungart, Michael

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Cradle to Cradle: Remaking the Way We Make Things

by McDonough, William, Braungart, Michael

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Cradle to Cradle: Remaking the Way We Make Things

by WILLIAM MCDONOUGH, MICHAEL BRAUNGART

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American Scripture: Making the Declaration of Independence

American Scripture: Making the Declaration of Independence

by Maier, Pauline

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by McDonough, William; Braungart, Michael

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Cradle to Cradle

Cradle to Cradle

by William McDonough

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2002
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Cradle to Cradle: Remaking the Way We Make Things

by William McDonough; Michael Braungart

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0099535475
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Cradle to Cradle

Cradle to Cradle

by William McDonough

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2002
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Cradle to Cradle: Remaking the Way We Make Things

by McDonough, William, Braungart, Michael

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Cradle to Cradle: Remaking the Way We Make Things

by Michael Braungart; William McDonough

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2002-04-22
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Cradle to Cradle: Remaking the Way We Make Things

by McDonough, William, Braungart, Michael

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Cradle to Cradle: Remaking the Way We Make Things (Patterns of the Planet)

by William McDonough; Michael Braungart

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Cradle to Cradle: Remaking the Way We Make Things

by Michael Braungart; William McDonough

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Cradle to Cradle: Remaking the Way We Make Things

by McDonough, William; Braungart, Michael

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North Point Press, 2002-04-22. Paperback. Very Good. 8x5x0. Trade paperback. Light shelf wear to covers. Binding square and tight. No loose pages or creasing to spine. No highlighting, notation, or remainder marks. Thank you for supporting Last Word Books and independent bookstores.
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Cradle to Cradle: Remaking the Way We Make Things

by McDonough, William; Braungart, Michael

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2002
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North Point Press, 2002. 1st Edition. Soft cover. Near Fine. Inscribed on the title page: "For Thomas, with hope . . . William McDonough, from you dad." Fifteenth printing. This book is a smooth "water-proof durabook" which is heavy, feels like plastic, playing into the design-centric bent of the incredibly influential, very popular environmental manifesto (a new edition… Read more about this item
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