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Consumer Behavior Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)
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Consumer Behavior Building Marketing Strategy, 9/e, (with DDB Needham Data Disk) Hardcover - 2003

by Delbert I Hawkins; Roger J. Best; Kenneth A Coney; Delbert Hawkins; Roger Best; Kenneth Coney


From the publisher

Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

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  • Title Consumer Behavior Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)
  • Author Delbert I Hawkins; Roger J. Best; Kenneth A Coney; Delbert Hawkins; Roger Best; Kenneth Coney
  • Binding Hardcover
  • Edition 9th Edition
  • Pages 9 Rev ed 261 x 203mm
  • Language ENG
  • Publisher McGraw-Hill/Irwin, Boston, MA
  • Date March 12, 2003
  • ISBN 9780072865493
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Consumer Behavior : Building Marketing Strategy (with DDB Needham Data Disk)
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Consumer Behavior : Building Marketing Strategy (with DDB Needham Data Disk)

by Best, Roger J., Coney, Kenneth A., Hawkins, Delbert I

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Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)

Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)

by Hawkins, Delbert I; Best, Roger J; Coney, Kenneth A; Hawkins, Delbert; Best, Roger; Coney, Kenneth

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Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)
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Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)

by Delbert I Hawkins; Roger J Best; Kenneth A Coney; Delbert Hawkins; Roger Best; Kenneth Coney

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Consumer Behavior: Building Marketing Strategy, 9th
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Consumer Behavior: Building Marketing Strategy, 9th

by Hawkins, Del I.;Best, Roger J.;Coney, Kenneth A

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McGraw-Hill Irwin, Boston, MA, 2004. 9th Edition. Hardcover. Very Good Condition. The book appears New and unsued. The text is clean, the upper front corner has a light ding. otherwise in very nice condition. Quantity Available: 1. ISBN: 0072865490. ISBN/EAN: 9780072865493. Pictures of this item not already displayed here available upon request. Inventory No: 1560788854. . 9780072865493
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Consumer Behavior: Building Marketing Strategy, 9th
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Consumer Behavior: Building Marketing Strategy, 9th

by Hawkins, Del I.;Best, Roger J.;Coney, Kenneth A

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McGraw-Hill Irwin, Boston, MA, 2004. 9th Edition. Hardcover. New . New. Still in Shrinkwrap Multiple copies available this title. Quantity Available: 12. ISBN: 0072865490. ISBN/EAN: 9780072865493. Pictures of this item not already displayed here available upon request. Inventory No: 1560791896. . 9780072865493
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Consumer Behavior, Building Marketing Strategy, Ninth Edition: Student Text With Factory Sealed...
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Consumer Behavior, Building Marketing Strategy, Ninth Edition: Student Text With Factory Sealed LS Survey Data DDB Needham CD (2004 Copyright)

by Hawkins, Best And Coney

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McGraw-Hill/Irwin, 2004. Ninth Edition . Hardcover/CD-ROM. New/No Jacket. New 2004 Copyright In Hardcover And Factory Sealed CD-ROM Formats, Consumer Behavior, Building Marketing Strategy, Ninth Edition: Student Text With Factory Sealed LS Survey Data DDB Needham CD, Parts One-Six, Chapters 1-20, Chapters Summaries, Appendix A And B, Index, Full Color Illustrations, Full Color Photography, 790 Pages, Pictorial Blue And White Cover And Possible Light Shelf Wear (2004 Copyright) A5
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Consumer Behavior: Building Marketing Strategy, 9th
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Consumer Behavior: Building Marketing Strategy, 9th

by Hawkins, Del I.;Best, Roger J.;Coney, Kenneth A

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Edition
9th Edition
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ISBN 10 / ISBN 13
9780072865493 / 0072865490
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McGraw-Hill Irwin, Boston, MA, 2004. 9th Edition. Hardcover. Very Good Condition. The text has highlighting, the cover has light corner scuffs, Includes CD Quantity Available: 1. ISBN: 0072865490. ISBN/EAN: 9780072865493. Pictures of this item not already displayed here available upon request. Inventory No: 1560794306. . 9780072865493
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Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)
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Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)

by Hawkins, Delbert I; Best, Roger J; Coney, Kenneth A; Hawkins, Delbert; Best, Roger; Coney, Kenneth

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McGraw-Hill/Irwin. hardcover. New. New. In shrink wrap. Looks like an interesting title!
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