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Services Marketing
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Services Marketing Hardcover - 2008

by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler


From the publisher

Services Marketing, 5/e, recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book s content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service are included in the fifth edition."

Details

  • Title Services Marketing
  • Author Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
  • Binding Hardcover
  • Edition [ Edition: fifth
  • Pages 736
  • Language ENG
  • Publisher McGraw-Hill/Irwin, U.S.A
  • Date 2008-05
  • ISBN 9780073380933
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Services Marketing (5th Edition)
Stock Photo: Cover May Be Different

Services Marketing (5th Edition)

by Valarie A. Zeithaml,Mary Jo Bitner,Dwayne Gremler

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Services Marketing
Stock Photo: Cover May Be Different

Services Marketing

by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

  • Used
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[ Edition: fifth ]
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Hardcover
ISBN 10 / ISBN 13
9780073380933 / 0073380938
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[ Edition: fifth ]. Good Condition. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] Publisher: McGraw-Hill/Irwin Pub Date: 5/23/2008 Binding: Hardcover Pages: 736
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Services Marketing
Stock Photo: Cover May Be Different

Services Marketing

by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

  • Used
  • Hardcover
Condition
Used - Good Condition
Edition
[ Edition: fifth ]
Binding
Hardcover
ISBN 10 / ISBN 13
9780073380933 / 0073380938
Quantity Available
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Blacksburg, Virginia, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
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[ Edition: fifth ]. Good Condition. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] Publisher: McGraw-Hill/Irwin Pub Date: 5/23/2008 Binding: Hardcover Pages: 736
Item Price
A$6.30
A$6.59 shipping to USA
Services Marketing
Stock Photo: Cover May Be Different

Services Marketing

by Zeithaml, Valarie, Bitner, Mary Jo, Gremler, Dwayne D

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ISBN 10 / ISBN 13
9780073380933 / 0073380938
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Services Marketing
Stock Photo: Cover May Be Different

Services Marketing

by Zeithaml, Valarie, Bitner, Mary Jo, Gremler, Dwayne D

  • Used
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ISBN 10 / ISBN 13
9780073380933 / 0073380938
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Services Marketing
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Services Marketing

by Zeithaml, Valarie, Bitner, Mary Jo, Gremler, Dwayne D

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ISBN 10 / ISBN 13
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Services Marketing

Services Marketing

by Mary Jo Bitner; Valarie Zeithaml; Dwayne D. Gremler

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Services Marketing (5th Edition)
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Services Marketing (5th Edition)

by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

  • Used
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ISBN 10 / ISBN 13
9780073380933 / 0073380938
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Services Marketing
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Services Marketing

by Valarie A. Zeithaml, Mary Jo Bitner et Dwayne D. Gremler

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Services Marketing
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Services Marketing

by Zeithaml, Valarie, Bitner, Mary Jo, Gremler, Dwayne D

  • Used
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Used - Very Good
ISBN 10 / ISBN 13
9780073380933 / 0073380938
Quantity Available
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