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Marketing An Introduction (6th Edition)
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Marketing An Introduction (6th Edition) Paperback - 2002

by Armstrong, Gary; Kotler, Philip


From the publisher

Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

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  • Title Marketing An Introduction (6th Edition)
  • Author Armstrong, Gary; Kotler, Philip
  • Binding Paperback
  • Edition 6th Edition
  • Pages 714
  • Language ENG
  • Publisher Prentice Hall, Upper Saddle River, NJ
  • Date February 21, 2002
  • ISBN 9780130351333
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Marketing: An Introduction (6th Edition)
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Marketing: An Introduction (6th Edition)

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Marketing: An Introduction, 6th Edition

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Marketing: An Introduction 6th Edition

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Marketing: An Introduction, 6th Edition
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Marketing: An Introduction, 6th Edition

by Armstrong, Gary; Kotler, Philip

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Marketing: An Introduction, 6th Edition
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Marketing: An Introduction, 6th Edition

by Armstrong, Gary; Kotler, Philip

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