Description:
UsedGood. 6th hardcover edition. \r\n\r\nNoticeable signs of wear/scuffs/inscribing on front/back cover, board/bind corners, title page, & stitching near spine but book is in good condition. Text is mostly clean. Stitching is tight.
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Marketing Research: An Applied Orientation Hardcover - 2009
by Naresh Malhotra; Spss
Summary
For undergraduate and graduate marketing research courses. Experience the Interaction Between Marketing Research and Marketing Decision-Making Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The S ixth Edition is even more current, contemporary, illustrative, and sensitive to user needs.
Details
- Title Marketing Research: An Applied Orientation
- Author Naresh Malhotra; Spss
- Binding Hardcover
- Edition 6th Edition
- Pages 944
- Volumes 1
- Language ENG
- Publisher Pearson, U.S.A.
- Date 2009-07
- Illustrated Yes
- ISBN 9780136085430 / 0136085431
- Weight 4.75 lbs (2.15 kg)
- Dimensions 11.1 x 8.6 x 1.5 in (28.19 x 21.84 x 3.81 cm)
- Library of Congress subjects Marketing research, Marketing research - Methodology
- Library of Congress Catalog Number 2009011023
- Dewey Decimal Code 658.83
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Marketing Research: An Applied Orientation
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Prentice Hall PTR, 2009. Hardcover. Acceptable. Disclaimer:A readable copy. All pages are intact, and the cover is intact. Pages can include considerable notes-in pen or highlighter-but the notes cannot obscure the text. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Marketing Research: An Applied Orientation (6th Edition)
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Marketing Research: An Applied Orientation (6th Edition)
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Marketing Research An Applied Orientation by Naresh Malhotra
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Pearson, 2009-07-17. Hardcover. Good. This listing is for Marketing Research: An Applied Orientation (6th Edition) This edition is basically identical to the ISBN 013473484X SAVE YOUR MONEY and buy the early edition! Do not waste your money at the bookstore on the 7 edition. This edition will work for your class guaranteed. Your book will be shipped out immediately within 24 hours of purchase. If for some reason you're unhappy with any of our textbooks products, you are welcome to return the book back to us within 30 days of the purchase for a full refund We will ship your book to any United States based territory and to most international countries using 's very convenient Global Shipping Program. Thank you for your business! We strive to offer the best and fastest customer service on , so please don't hesitate to email us if you have any questions or concerns and we will get back to you promptly, have a great day!
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