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Marketing: An Introduction (10th Edition) (MyMarketingLab Series)
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Marketing: An Introduction (10th Edition) (MyMarketingLab Series) Paperback - 2010

by Armstrong, Gary; Kotler, Philip


From the publisher

This best-selling, brief text introduces marketing through the lens of creating value for customers.
Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, "Marketing: An Introduction" shows readers how customer value-creating it and capturing it-drives every effective marketing strategy. The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.

Details

  • Title Marketing: An Introduction (10th Edition) (MyMarketingLab Series)
  • Author Armstrong, Gary; Kotler, Philip
  • Binding Paperback
  • Edition 10th ed.
  • Pages 648
  • Language ENG
  • Publisher Prentice Hall, Boston
  • Date 2010
  • ISBN 9780136102434
  • Library of Congress Catalog Number 2009046409
  • Dewey Decimal Code 658.8
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Marketing: An Introduction
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Marketing: An Introduction

by Armstrong, Gary; Kotler, Philip

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Marketing : An Introduction

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Marketing: An Introduction (10th Edition)
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Marketing: An Introduction (10th Edition)

by Armstrong, Gary; Kotler, Philip

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Prentice Hall/ Pearson, Upper Saddle River, NJ, 2011. 10th Edition. Softcover. Very Good Condition. Light shelf and corner wear, Text appears clean, Slight curl to front cover, Binding is in good sturdy condition. 541 pages. Multiple copies available this title. Quantity Available: 4. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 0136102433. ISBN/EAN: 9780136102434. Pictures of this item not already displayed here available upon request. Inventory No: 1561014660. . 9780136102434
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Marketing: An Introduction
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Marketing: An Introduction

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Marketing: An Introduction
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Marketing: An Introduction

by Armstrong, Gary; Kotler, Philip

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ISBN 10 / ISBN 13
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