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Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable
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Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business Paperback - 2016 - 1st Edition

by John A. Quelch (Editor)


From the publisher

The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare. Consumers, Corporations, and Public Health assembles 17 case studies at the intersection of business and public health to illustrate how each side can inform and benefit the other. Through contemporary examples from a variety of industries and geographies, this collection provides students with an appreciation for the importance of consumer empowerment and consumer behavior in shaping both health and corporate outcomes.

Details

  • Title Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business
  • Author John A. Quelch (Editor)
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 392
  • Volumes 1
  • Language ENG
  • Publisher Oxford University Press, USA
  • Date 2016-02-03
  • Illustrated Yes
  • ISBN 9780190235123 / 0190235128
  • Weight 1.2 lbs (0.54 kg)
  • Dimensions 9.1 x 6 x 0.8 in (23.11 x 15.24 x 2.03 cm)
  • Library of Congress subjects Commerce, Health promotion
  • Library of Congress Catalog Number 2015029317
  • Dewey Decimal Code 362.1

About the author


John A. Quelch is the Charles Edward Wilson Professor of Business Administration at Harvard Business School and Professor in Health Policy and Management at Harvard School of Public Health.
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