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Marketing: Creating Value for Customers
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Marketing: Creating Value for Customers Library binding - 1997

by Gilbert A. Churchill; J. Paul Peter


From the publisher

Churchill and Peter are two of the most respected educators and researchers in the marketing discipline. Their text has a strong theme of customer value, and offers coverage of the most current topics: relationship marketing, technology, IMC, global marketing, services, and small businesses (through extensive examples). This concise text is less than 600 pages and is completely updated with all references from 1996 or later. The extensive supplements package was thoroughly revised, updated, and reviewed by at least 3 marketing instructors to ensure quality.

Details

  • Title Marketing: Creating Value for Customers
  • Author Gilbert A. Churchill; J. Paul Peter
  • Binding Library Binding
  • Edition 2 Sub
  • Pages 630
  • Volumes 1
  • Language ENG
  • Publisher Irwin Professional Publishing, Burr Ridge, IL, U.S.A.
  • Date August 1, 1997
  • ISBN 9780256228779 / 0256228779
  • Weight 3.57 lbs (1.62 kg)
  • Dimensions 11.2 x 8.84 x 1.12 in (28.45 x 22.45 x 2.84 cm)
  • Library of Congress subjects Marketing
  • Library of Congress Catalog Number 97013807
  • Dewey Decimal Code 658.8
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Creating Value for Customers
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Creating Value for Customers

by Peter, J. Paul, Churchill, Gilbert A

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Creating Value for Customers

Creating Value for Customers

by J. Paul Peter; Gilbert A. Churchill

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Marketing Creating Value for Customers
Stock Photo: Cover May Be Different

Marketing Creating Value for Customers

by Churchill, Gilbert A.; Peter, J. Paul

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ISBN 10 / ISBN 13
9780256228779 / 0256228779
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