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Guts: The Seven Laws of Business That Made Chrysler the World's Hottest Car Company Hardcover - 1998 - 1st Edition
by Robert A. Lutz
Summary
"Read it for no other reason than to learn Bob's Seven Immutable Laws of Business. . . . This is vintage Bob-contrarian, thoughtful, and he's really fun to read." --Forbes In this edition of Bob Lutz's bestselling account of the business philosophy with which he revolutionized Chrysler and much of the automotive industry, Lutz reveals his unique brand of creative management. Readers will learn many lessons herein, including why the key to success in any business is maintaining a positive tension between the creative minds and the buttoned-up financial minds, and how to attract, motivate, and strategically deploy each type throughout an organization. This book features a new introduction and an epilogue in which Lutz introduces an eighth law that helps today's business leaders put his famed Seven Immutable Laws of Business into sharper perspective. Robert A. Lutz (Scarsdale, NY) is General Motor's Vice Chairman of Product Developm...
First line
THE FLASH-FLASH-FLASH OF THE CAMERA STROBES WAS NEARLY BLINDING as I rose to my feet, buttoned my jacket (my "incongruous-from-the -beginning" mix of a Swiss-German upbringing coupled with my decade of service in the United States Marine Corps taught me that a gentleman always buttons his suit coat upon standing), and posed for a picture I most certainly did not want to pose for.
Details
- Title Guts: The Seven Laws of Business That Made Chrysler the World's Hottest Car Company
- Author Robert A. Lutz
- Binding Hardcover
- Edition number 1st
- Edition 1
- Pages 226
- Volumes 1
- Language ENG
- Publisher John Wiley & Sons, New York
- Date September 15, 1998
- Illustrated Yes
- ISBN 9780471295617 / 0471295612
- Weight 1.14 lbs (0.52 kg)
- Dimensions 9.33 x 6.3 x 0.91 in (23.70 x 16.00 x 2.31 cm)
- Library of Congress subjects Corporate turnarounds - United States, Automobile industry and trade - United
- Library of Congress Catalog Number 98-29124
- Dewey Decimal Code 338.762
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