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Comeback: The Fall & Rise of the American Automobile Industry Paperback - 1995
by Paul Ingrassia; Joseph B. White (With)
In a compelling, fast-paced narrative, the authors chart the remarkable reconstruction of America's dying auto industry, revealing the inside stories of Chrysler's startling recovery, the boardroom coup that revolutionized General Motors, and the reinvention of Ford by a group of devoted middle managers.
Summary
In Comeback, Pulitzer Prize-winners Paul Ingrassia and Joseph B. White take us to the boardrooms, the executive offices, and the shop floors of the auto business to reconstruct, in riveting detail, how America's premier industry stumbled, fell, and picked itself up again. The story begins in 1982, when Honda started building cars in Marysville, Ohio, and the entire U.S. car industry seemed to be on the brink of extinction. It ends just over a decade later, with a remarkable turn of the tables, as Japan's car industry falters and America's Big Three emerge as formidable global competitors.
Comeback is a story propelled by larger-than-life characters -- Lee Iacocca, Henry Ford II, Don Petersen, Roger Smith, among many others -- and their greed, pride, and sheer refusal to face facts. But it is also a story full of dedicated, unlikely heroes who struggled to make the Big Three change before it was too late.
Comeback is a story propelled by larger-than-life characters -- Lee Iacocca, Henry Ford II, Don Petersen, Roger Smith, among many others -- and their greed, pride, and sheer refusal to face facts. But it is also a story full of dedicated, unlikely heroes who struggled to make the Big Three change before it was too late.
Details
- Title Comeback: The Fall & Rise of the American Automobile Industry
- Author Paul Ingrassia; Joseph B. White (With)
- Binding Paperback
- Edition 1st Edition
- Pages 512
- Volumes 1
- Language ENG
- Publisher Touchstone Books, New York
- Date 1995-10-18
- ISBN 9780684804378 / 0684804379
- Weight 1.49 lbs (0.68 kg)
- Dimensions 8.76 x 6.04 x 1.33 in (22.25 x 15.34 x 3.38 cm)
- Library of Congress Catalog Number 94-22354
- Dewey Decimal Code 338.4
Media reviews
Alexander Wright
Library Journal
The definiteve recent history of the American automobile industry...at once engrossing and packed with valuable information...flawlessly researched...highly recommended.
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Comeback: The Fall and Rise of the American Automobile Industry
by Ingrassia, Paul; White, Joseph B
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