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Qualitative Research: Good Decision Making Through Understanding People, Cultures and Markets Paperback - 2009 - 1st Edition
by Sheila Keegan
Keegan, psychologist and market research practitioner, outlines the history of qualitative research; its purpose and role; its relationship to quantitative research; ethical issues it provokes; and explains how to analyze, interpret, and communicate research results.
Details
- Title Qualitative Research: Good Decision Making Through Understanding People, Cultures and Markets
- Author Sheila Keegan
- Binding Paperback
- Edition number 1st
- Edition 1
- Pages 272
- Volumes 1
- Language ENG
- Publisher Kogan Page, London
- Date 2009-10-27
- Illustrated Yes
- Features Bibliography, Illustrated, Index, Table of Contents
- ISBN 9780749454647 / 0749454644
- Weight 1.12 lbs (0.51 kg)
- Dimensions 9.18 x 6.2 x 0.78 in (23.32 x 15.75 x 1.98 cm)
- Library of Congress subjects Qualitative research, Marketing research
- Library of Congress Catalog Number 2009019016
- Dewey Decimal Code 658.83
Media reviews
Citations
- Choice, 04/01/2010, Page 0
- Reference and Research Bk News, 02/01/2010, Page 125
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Qualitative Research: Good Decision Making Through Understanding People, Cultures and Markets (Market Research in Practice)
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Qualitative Research for Marketing: How Qualitative Research Underpins Good Business Decisions
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