Business Plans That Work for Your Small Business Paperback - 1998

From the publisher

This important addition to the Business Owners Toolkit Series provides a clear and comprehensive response to one of the most commonly asked questions that the Toolkit staff receives from its Internet community: I need to write a business plan -- but where can I get a copy of a plan? As with all the Toolkit books, this volume translates complicated marketing and financial concepts into down-to-earth practical advice, clearly explains all the essential elements and formulas, and provides concrete examples throughout. The five sample plans provide readers with the blueprints for their own plans, and also provide a wealth of detailed information about how a successful small business should operate. Readers will learn how to: -- Shape the plan to appeal to its intended audience -- Organize and format the plan, the professional way -- Describe the ownership, mission, objectives, and keys to success for the business -- Analyze the business industry, target market, and competition -- Create a marketing and sales plan -- Address the important operating processes and personnel issues -- Create financial statements, based on realistic assumptions, that are a crucial to any plan -- Use the business plan as a management tool, long after the plan is completed