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Artful Persuasion: How to Command Attention, Change Minds, and Influence People
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Artful Persuasion: How to Command Attention, Change Minds, and Influence People Paperback - 2000

by Mills, Harry


From the publisher

"There's really nothing mysterious about getting people to change their minds. No special, inborn gifts. No subliminal tricks.

Instead, the best persuaders--advertisers, salespeople, politicians, spin doctors--depend on the fact that everyone responds to messages in just two ways: thoughtfully or mindlessly. And they know how to manipulate these two persuasion routes to make even the most doubtful say ""yes.""

Jam-packed with fascinating case studies and surprising examples, this comprehensive, entertaining how-to guide puts the powerful tool of persuasion at anyone's disposal. It explains:

* How the master persuaders--the Churchills, Lincolns, and Roosevelts--create powerful, memorable messages that convince people of their arguments' logic and rightness.

* How successful persuaders exploit the psychological triggers that cause people to subconsciously move from ""no"" to ""yes."""

Details

  • Title Artful Persuasion: How to Command Attention, Change Minds, and Influence People
  • Author Mills, Harry
  • Binding Paperback
  • Edition 1 Ed
  • Pages 320
  • Language ENG
  • Publisher AMACOM, Saranac Lake, New York, U.S.A.
  • Date 2000-04
  • ISBN 9780814470633

About the author

Harry Mills (Lower Hutt, New Zealand) is the author of 22 books on sales, negotiation, and influence, including the bestselling Negotiate: The Art of Winning. He is also an active consultant whose international clients include IBM, PricewaterhouseCoopers, Toyota, Unilever, and Lexus.

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Artful Persuasion : How to Command Attention, Change Minds, and Influence People
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Artful Persuasion : How to Command Attention, Change Minds, and Influence People

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Artful Persuasion : How to Command Attention, Change Minds, and Influence People
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Artful Persuasion: How to Command Attention, Change Minds, and Influence People

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