Annual Editions: Marketing Paperback - 2017

From the publisher

The Annual Editions series is designed to provide convenient inexpensive access to a wide range of current articles from some of the most respected magazines, newspapers and journals published today. Annual Editions are updated on a regular basis through a continuous monitoring of over 300 periodical sources. The articles selected are authored by prominent scholars, researchers, and commentators writing for a general audience. Each Annual Editions volume has a number of features designed to make them especially valuable for classroom use; including a brief overview for each unit, as well as Learning Outcomes, Critical Thinking questions, and Internet References to accompany each article. Go to the McGraw-Hill Create(R) Annual Editions Article Collection at http: //www.mcgrawhillcreate.com/annualeditions to browse the entire collection. Select individual Annual Editions articles to enhance your course, or access and select the entire Bahnan: Annual Editions: Marketing, 38/e book here http: //create.mheducation.com/createonline/index.html#qlink=search%2Ftext%3Disbn:125992269 for an easy, pre-built teaching resource. Visit http: //create.mheducation.com for more information on other McGraw-Hill titles and special collections.