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Greater Good: How Good Marketing Makes for Better Democracy
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Greater Good: How Good Marketing Makes for Better Democracy Hardcover - 2008

by John A. Quelch; Katherine E. Jocz


From the publisher

Includes bibliographical references (p. 279-311) and index

Details

  • Title Greater Good: How Good Marketing Makes for Better Democracy
  • Author John A. Quelch; Katherine E. Jocz
  • Binding Hardcover
  • Edition 1ST
  • Pages 331
  • Volumes 1
  • Language ENG
  • Publisher Harvard Business Review Press, Boston, Massachusetts, U.S.A.
  • Date 2008-02
  • Illustrated Yes
  • Features Bibliography, Dust Cover, Illustrated, Index, Table of Contents
  • ISBN 9781422117354 / 1422117359
  • Weight 1.49 lbs (0.68 kg)
  • Dimensions 9.5 x 6.5 x 1.22 in (24.13 x 16.51 x 3.10 cm)
  • Library of Congress subjects Democracy, Marketing
  • Library of Congress Catalog Number 2007029812
  • Dewey Decimal Code 658.8

Media reviews

Citations

  • Library Journal, 03/01/2008, Page 90
  • Reference and Research Bk News, 11/01/2008, Page 122

About the author

John A. Quelch is Senior Associate Dean for International Development and Lincoln Filene Professor of Business Administration at Harvard Business School. He also serves as a non-executive director of WPP Group plc, the world's second-largest marketing services company. Katherine Jocz is a Research Associate in the Department of Research and Teaching Support at Harvard Business School.
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Greater Good: How Good Marketing Makes for Better Democracy
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Greater Good: How Good Marketing Makes for Better Democracy

by Quelch, J.A. and Jocz, K.E.

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Greater Good: How Good Marketing Makes for Better Democracy
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Greater Good: How Good Marketing Makes for Better Democracy

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Greater Good: How Good Marketing Makes for Better Democracy

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Greater Good: How Good Marketing Makes for Better Democracy

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Greater Good: How Good Marketing Makes for Better Democracy
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Greater Good: How Good Marketing Makes for Better Democracy

by Quelch, John A.; Jocz, Katherine E

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ISBN 10 / ISBN 13
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