America's Generations: In The Workplace, Marketplace, And Living Room (2017) Paperback - 2016

Chuck Underwood is one of the pioneers who developed and popularized the field of generational study. His original principles are a permanent part of this discipline.

As the founder/principal of consulting firm The Generational Imperative, Inc., he consults and trains American business, government, education, religion, and other institutions on Generational Marketplace Strategies, Generational Workforce Strategies, and other niche applications of generational study.

He has also pioneered breakthrough training programs in Generational Behavioral Health Care Strategy and Generational Leadership Strategy.

In addition to authoring this book and its 2007 first edition, he is the host of the public-television series America's Generations With Chuck Underwood, the first presentation of America's living generations in the history of national television.

He is formally trained in qualitative research methodology and conducts primary generational research for his clients and his own firm.

He spent his earlier career years in the mass media of radio and television, first as an award-winning broadcast journalist and national sports play-by-play announcer, and then as a creator and producer of original programming. He has hosted and produced shows that have aired nationally and internationally.