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I Bought It at Polk Bros: The Story of an American Retailing Phenomenon
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I Bought It at Polk Bros: The Story of an American Retailing Phenomenon Hardcover - 1996

by Paden, Ann


From the publisher

For millions, the very name "Polk Bros". evokes the excitement that surrounded the purchase of the family's first television set, first automatic washing machine, first dishwasher. It stirs memories of Polk's colorful army of "let's make a deal" salesmen; of promotions that included carloads of Georgia watermelons; of live television, midnight movies and Santa Clauses. Polk Bros. has been imitated many times over, but the extraordinary confluence of events, technologies, personalities, and places that created the Polk Bros. phenomenon is unlikely to occur ever again. Here for the first time is the story of how the Polk family developed the first modern retail appliance superstore.

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  • Title I Bought It at Polk Bros: The Story of an American Retailing Phenomenon
  • Author Paden, Ann
  • Binding Hardcover
  • Edition First Edition
  • Language ENG
  • Publisher Bonus Books, Chicago, Illinois, U.S.A.
  • Date 1996
  • ISBN 9781566250733
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I Bought It at Polk Bros: The Story of an American Retailing Phenomenon
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I Bought It at Polk Bros: The Story of an American Retailing Phenomenon

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I Bought It at Polk Brothers : The Story of an American Retailing Phenomenon
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I Bought It at Polk Brothers : The Story of an American Retailing Phenomenon

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I Bought It at Polk Bros: The Story of an American Retailing Phenomenon
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Chicago: Bonus Books, Inc., 1996 WYSIWYG pricing--no added shipping charge for standard shipping within USA. Quarter salmon cloth, grey paper-covered boards, white titles on spine, ill. endpapers, viii, 360 pp, 4 ff b & w photo plates, index. Top and bottom edges somewhat faded. DJ spine slightly faded; in Brodart archival cover. One reviewer said of this book, "The story of the Polk Bros. stores in Chicago is both a valuable business history and a picture of our times. From the postwar revolution in the home appliance industry through the rise of the electronics superstores in the 1980s, Polk Bros. mirrored and molded the life-style of American families. From the larger perspective, the Polk brothers' innovative business significantly shaped the retailing trends of the twentieth century. This is a remarkable case history. We will be studying it for years to come." (Donald P. Jacobs, Dean, Kellogg Graduate School of Management, Northwestern University, as quoted on the DJ.)… Read More
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I BOUGHT IT AT POLK BROS: THE STORY OF AN AMERICAN RETAILING PHENOMENON
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I BOUGHT IT AT POLK BROS: THE STORY OF AN AMERICAN RETAILING PHENOMENON

by PADEN, ANN

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