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L.L. Bean: The Making of an American Icon
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L.L. Bean: The Making of an American Icon Hardcover - 2006

by Leon Gorman


From the publisher

L. L. Bean is one of only a handful of American companies to have attained almost legendary status in the minds of its consumers. Thanks to the integrity of its product line, consistently strong brand association, and the ability to change with customers' needs, L. L. Bean embodies the best qualities long associated with traditional American living: rugged individualism, stubborn determination, and simple ingenuity. Written by Leon Gorman, grandson of founder L. L., this is the first authoritative, true-to-life account of the iconic retailer and its quirky history and culture. This engaging account candidly reveals Gorman's behind-the-scenes struggles to preserve the identity that built Bean as he also opened the door to needed change. Woven throughout the narrative are themes that will resonate with managers and general readers alike: how to shape a powerhouse brand around bedrock beliefs and values, how to balance growth and tradition, and how to craft and preserve an authentic corporate identity.

Details

  • Title L.L. Bean: The Making of an American Icon
  • Author Leon Gorman
  • Binding Hardcover
  • Edition First Edition
  • Pages 304
  • Volumes 1
  • Language ENG
  • Publisher Harvard Business Review Press, Boston, Massachusetts, U.S.A.
  • Date October 3, 2006
  • Illustrated Yes
  • ISBN 9781578511839 / 1578511836
  • Weight 1.5 lbs (0.68 kg)
  • Dimensions 9.28 x 6.44 x 1.19 in (23.57 x 16.36 x 3.02 cm)
  • Library of Congress subjects Mail-order business - United States, L.L. Bean, Inc
  • Library of Congress Catalog Number 2006011142
  • Dewey Decimal Code 381.457

Media reviews

Citations

  • LJ Best Business Books, 03/15/2007, Page 31
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