The B2B Executive Playbook: The Ultimate Weapon for Achieving Sustainable, Predictable and Profitable Growth Hardcover - 2011

From the publisher

B2B companies aren't like B2C companies. They don't acquire and retain customers with Super Bowl ads, Twitter accounts, or cute, little green geckos. To achieve sustainable, predictable, and profitable growth, you MUST follow a different playbook. Is your planning process true Outside- Inside? Is your executive team directly connected with the management? If you are part of the senior team at a business-to-business enterprise, The B2B Executive Playbook is the most important business book you need to read this year. You may already know that the rules for success are different. But until now, you could not have known how dramatically different...nor the magnitude of how market-driven change will revamp and align your organizations, your career, and your long-term path to success.

You're holding in your hands the first book to address the critical differences between business-to-business (B2B) and business-to-consumer (B2C) companies. In this groundbreaking book, author, speaker, and leading expert in B2B executive strategies Sean Geehan draws upon over 20 years of designing and implementing winning executive playbooks for B2B companies of every size. This playbook is also supported by case studies and research from market-leading B2B companies, including HCL, Harris, Crown Partners, Henny Penny, Springer Science+Business Media, Wells Fargo, Intesource, Oracle, and more.

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