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Fundamentals of Business Marketing Research
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Fundamentals of Business Marketing Research Hardcover - 2004 - 1st Edition

by Richard E. Plank; David A. Reid; J. David Lichtenthal


First line

The study of business marketing as a distinct subject matter has had a surprisingly long history.

Details

  • Title Fundamentals of Business Marketing Research
  • Author Richard E. Plank; David A. Reid; J. David Lichtenthal
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 312
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Date February 2004
  • Features Bibliography, Index
  • ISBN 9780789023117 / 0789023113
  • Weight 1.41 lbs (0.64 kg)
  • Dimensions 8.78 x 6.18 x 0.52 in (22.30 x 15.70 x 1.32 cm)
  • Library of Congress subjects Marketing research, Industrial marketing - Research
  • Library of Congress Catalog Number 2003016234
  • Dewey Decimal Code 658.83

Media reviews

Citations

  • Choice, 07/01/2004, Page 2089

About the author

Richard E. Plank, David A. Reid and J. David Lichtenthal