Stock Photo: Cover May Be Different
Fundamentals of Business Marketing Research Hardcover - 2004 - 1st Edition
by Richard E. Plank; David A. Reid; J. David Lichtenthal
First line
The study of business marketing as a distinct subject matter has had a surprisingly long history.
Details
- Title Fundamentals of Business Marketing Research
- Author Richard E. Plank; David A. Reid; J. David Lichtenthal
- Binding Hardcover
- Edition number 1st
- Edition 1
- Pages 312
- Volumes 1
- Language ENG
- Publisher Routledge
- Date February 2004
- Features Bibliography, Index
- ISBN 9780789023117 / 0789023113
- Weight 1.41 lbs (0.64 kg)
- Dimensions 8.78 x 6.18 x 0.52 in (22.30 x 15.70 x 1.32 cm)
- Library of Congress subjects Marketing research, Industrial marketing - Research
- Library of Congress Catalog Number 2003016234
- Dewey Decimal Code 658.83
Media reviews
Citations
- Choice, 07/01/2004, Page 2089