Skip to content

Measuring Up How Advertising Affects Self-Image
Stock Photo: Cover May Be Different

Measuring Up How Advertising Affects Self-Image Unknown - 2002

by Vickie Rutledge Shields; Dawn Heinecken


First line

A particular challenge faces researchers interested in how real people experience media in their everyday lives.

Details

  • Title Measuring Up How Advertising Affects Self-Image
  • Author Vickie Rutledge Shields; Dawn Heinecken
  • Binding unknown
  • Edition illustrated edit
  • Publisher University of Pennsylvania Press
  • Date March 2002
  • ISBN 9780812236316

About the author

Vickie Rutledge Shields is Associate Professor of Telecommunications and Women's Studies at Bowling Green Sate University, where she is Director of the Women's Studies Program. Dawn Heineken teaches women's studies at the University of Louisville.