Balanced Brand

Hardback. New. Many companies assume that if sales are good, their branding must be effective. Wrong. Worse still, they pay alarmingly little attention to what it really is that sustains their brand reputation, leaving them vulnerable to dangerous backlash if a rift develops between their values and those of their customers, employees and shareholders.

Hard Cover. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; The Balanced Brand: How to Balance the Stakeholder Forces That Can Make or Break Your Business.

hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.