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Absolut Sequel.: The Absolut Advertising Story Continues

Absolut Sequel.: The Absolut Advertising Story Continues

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Absolut Sequel.: The Absolut Advertising Story Continues

by Richard W. Lewis

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  • Good
  • Paperback
Condition
Good
ISBN 10
0794603319
ISBN 13
9780794603311
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About This Item

Periplus Editions, 2005-10-15. Paperback. Good.

Synopsis

Includes CD-ROM. Absolut Sequel is the eagerly anticipated follow-up to the New York Times bestseller, Absolut Book . This companion volume provides a definitive illustrated history of the last ten years of one of the most successful ad campaigns in history. Since Absolut Book's release, the Absolut advertising campaign has broadened its scope from movies to websites and gone global with its international reach. The clever ads found in Absolut Sequel are organized into themes including Cities, Artists, Writers, Album Covers, Collectors, Movies, and the Internet. This is the ultimate collection of the last ten years of Absolut ads, many never before seen, including controversial advertising created, but never used in print. Absolut Sequel is sure to make readers fall in love with the ads, and the vodka, all over again. As Goran Lundquist, president of Absolut, says about the Absolut sensation, "the consumers drink the ads as much as they drink the vodka."

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Details

Bookseller
Ergodebooks US (US)
Bookseller's Inventory #
SONG0794603319
Title
Absolut Sequel.: The Absolut Advertising Story Continues
Author
Richard W. Lewis
Format/Binding
Paperback
Book Condition
Used - Good
Quantity Available
1
ISBN 10
0794603319
ISBN 13
9780794603311
Publisher
Periplus Editions
Place of Publication
Hong Kong
Date Published
2005-10-15

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Ergodebooks

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HOUSTON, Texas

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