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Advertising Planning :   Mathematical Models in Advertising Media Planning

Advertising Planning : Mathematical Models in Advertising Media Planning

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Advertising Planning : Mathematical Models in Advertising Media Planning

by Gensch, Dennis H

  • Used
  • Hardcover
Condition
Good with no dust jacket
ISBN 10
0444410740
ISBN 13
9780444410740
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About This Item

Amsterdam: Elsevier. Good with no dust jacket. 1973. Hardcover. 0444410740 . Library stamps/marks/labels/pocket peel on rear cover, TAPED boards and hinges, wear. Ugly yet still serviceable and solid hardcover.; "The author believes that simulation is the most realistic approach to the media scheduling problem and applies the AD-ME-SIM model to the campaign, as well as discussing linear programming, dynamic programming, marginal analysis and heuristic programming. Flow chart models are used to supplement more precise and concise mathematical models." ; ix, 176 pages .

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Details

Bookseller
Mike's Library US (US)
Bookseller's Inventory #
4953
Title
Advertising Planning : Mathematical Models in Advertising Media Planning
Author
Gensch, Dennis H
Format/Binding
Hardcover
Book Condition
Used - Good with no dust jacket
ISBN 10
0444410740
ISBN 13
9780444410740
Publisher
Elsevier
Place of Publication
Amsterdam
Date Published
1973
Keywords
0444410740, Advertising -- Mathematical models., Mathematical Models, Marketing, Consumer Behavior, Consumer Research, Model Building, Media Planning, First Book

Terms of Sale

Mike's Library

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About the Seller

Mike's Library

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2006
Plymouth, Pennsylvania

About Mike's Library

Mike\'s Library is an on-line, general line used and rare bookstore situated in the historic Pocono Northeast, near Wilkes-Barre, Pennsylvania, USA. Since 1995, Mike\'s Library has offered carefully selected used and rare books. Our roving eye focuses on uncommon and significant works in many fields, with strengths in history, business & economics, social sciences, medicine, science and technology. Please contact us with any questions: 570-822-7585 or info@mikeslibrary.com. Thanks! We offer carefully chosen books at reasonable prices. Our grading follows the AB standards; we err conservatively. Our books are bubble-wrapped and securely packed. We hope you will enjoy our constantly changing offerings! Thank you.

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Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
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