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Advertising Promotion and Other Aspects of Integrated Marketing Communications

Advertising Promotion and Other Aspects of Integrated Marketing Communications

Advertising Promotion and Other Aspects of Integrated Marketing Communications

Advertising Promotion and Other Aspects of Integrated Marketing Communications

by Shimp, Terence A.; Andrews, J. Craig

  • Used
  • Good
  • Hardcover
Condition
Good
ISBN 10
1111580219
ISBN 13
9781111580216
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About This Item

Cengage Learning, 2013. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

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Details

Bookseller
ThriftBooks US (US)
Bookseller's Inventory #
G1111580219I3N00
Title
Advertising Promotion and Other Aspects of Integrated Marketing Communications
Author
Shimp, Terence A.; Andrews, J. Craig
Format/Binding
Hardcover
Book Condition
Used - Good
Quantity Available
1
ISBN 10
1111580219
ISBN 13
9781111580216
Publisher
Cengage Learning
Place of Publication
U.s.a
Date Published
2013

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About the Seller

ThriftBooks

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Seattle, Washington

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Glossary

Some terminology that may be used in this description includes:

Spine
The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....
Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
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